Operation Hedgehog

Your small or midsize Defense contracting business is disappearing into an ocean of sameness. You arrived at this place unintentionally, one pursuit at a time. You've been trying to maximize your chances of winning something by casting a wide net. Price seems to be the deciding factor in almost every bid, as government customers lament the lack of anything that distinguishes one contractor's proposal from another. You're struggling to find a way to stand out from the herd, win more business, and have better profit.

Ascalon Associates has developed a repeatable process and a set of tools that enable qualified small and midsize Defense contractors to reduce their proposal church, win more of the contracts they bid for, double their revenue, and increase their profit margin.

Adapting concepts gleaned from business writers like Jim Collins and Mike Michalowicz, Ascalon Associates walks clients through these phases:

1. A diagnostic phase that discovers their unique Hedgehog Concept;

2. Pipeline analysis that acts as a Pursuit Filter calling forth the pursuits that align with the Hedgehog Concept and filtering out pursuits that don’t match;

3. Redesign of a one-page Capability Statement, with the Hedgehog Concept serving as a mission statement, core competencies plus differentiators highlight where the company shines and past performance providing proof, with certifications, primary NAICS codes, and contact vehicles rounding out the key information;

4. Development of a one-page Strategic Plan to guide your growth activities over the next 36 months.

You can take these deliverables and run with them, or you can further engage Ascalon Associates to help you convert your strategic plan into actions that drive growth.